Designed and master-built in our Mornington workshop for residential and commercial clients across Australia, New Zealand and internationally. A specialist division of First Impressions Projects — registered builders since 1995.
We supply racking, componentry and technical expertise to design teams and builders across Australia, New Zealand and internationally — and we travel to install where a project calls for it. Closer to home, we offer a full building and construction service as required.
Homeowners and collectors
Across Australia, New Zealand and internationally, we design the cellar, supply the racking, componentry and climate system, and work alongside your builder, carpenter or joiner — and we travel to install where the project calls for it. Closer to home, we offer a full building and construction service as required. We’ll talk you through both, and what each involves, before anything is committed.
Start your cellar
Architects, Interior Designers, Building Designers and Specifiers
Once engaged, we work as part of the design team through the full detail: sketch design proposals, technical documentation, componentry specification, climate strategy and racking selection — documented, specified and ready to go when the builder is.
Work with our studio
Builders and trade
For builders delivering a cellar as part of a wider project. We start with a feasibility study and scope of works, so the cost is known and everyone knows exactly where our work begins and ends. No surprises at variation stage, and a clear cost line you can carry into the client conversation. Once engaged, we develop the technical detail with you and supply the racking, componentry and climate systems — with install support on site, or the documentation your team needs to do it themselves.
Partner with Cellar Creations
Let’s get it right.
Each cellar is designed for the wine and the space it lives in. A selection of recent residential and design-team-led commissions.
Each designed in-house and built in our Mornington workshop.
Cellar Creations is the specialist cellar division of First Impressions Projects — a registered building and design practice with more than thirty industry awards, holding design, domestic building and commercial building licences. Every cellar is designed and documented by the same team that makes it. Across Australia, New Zealand and internationally we supply our racking systems, componentry and technical expertise to builders, design teams and specifiers. Closer to home, we design, build and install end to end. Three decades of high-end residential building discipline, applied to a single room.
Builders & Designers
Cellar Creations designs and builds bespoke wine cellars and racking. We do not sell wine, spirits, beer or any other alcohol, and we do not hold a liquor licence.
A third party website is currently publishing a listing under our business name, address and telephone number describing us as a retailer of wine and spirits, with trading hours and a photograph that are not ours, alongside alcohol offered for sale. That listing was not authorised by us and the information in it is false.
We are also receiving a high volume of enquiries that are not genuine, including requests for video consultations to work through design options and costings where there is no project behind them. It is taking us longer than usual to separate a real enquiry from a false one. If your enquiry has been met with more caution than you expected, that is why, and we are sorry for it. We ask genuine clients to bear with us.
If you have arrived here expecting to buy wine, you have been misdirected. We design and build generational pieces that celebrate wood and woodworking, one at a time, for the people who commission them and the people who behold them. You can see that work in our project galleries and on our YouTube channel, RR Creative Studio.
Robert Rolls
Director
22 October 2026.
