Curved in plan, straight in elevation. A cellar that follows the room.
Curved Straight follows the room rather than fighting it. The run is drawn to a radius in plan, so the racking wraps around a curved wall, a turning corner or a bay — but the rack face itself stays straight in elevation. Bottles sit on a single plane, the way they do in a traditional cellar. Only the wall moves.
That distinction is the whole system. A concave face dishes back, so bottles sit forward and back across the curve. Curved Straight doesn’t dish. Every cell is square to its neighbour and the setting-out reads as it would on a flat wall — it is the plan, not the section, that curves. The traditional face is held true the whole way around, which is the harder discipline and the reason the run reads as one piece rather than a series of segments.
It is at its best seen along its length. Straight on, you read a single bay. Move down the run and the radius opens up in front of you — the horizontal rails carry the eye around the sweep, the display rows following the curve, and the whole wall resolves as one continuous form. The bottles stay level throughout; it is the room that turns.
Made in natural cedar, blackened ash or aged cedar, drawn to the radius the room gives us. Designed by Robert Rolls, and unique to Cellar Creations.
The wall curves. The bottles don’t. That’s the difference, and it’s the whole point.
Cellar Creations designs and builds bespoke wine cellars and racking. We do not sell wine, spirits, beer or any other alcohol, and we do not hold a liquor licence.
A third party website is currently publishing a listing under our business name, address and telephone number describing us as a retailer of wine and spirits, with trading hours and a photograph that are not ours, alongside alcohol offered for sale. That listing was not authorised by us and the information in it is false.
We are also receiving a high volume of enquiries that are not genuine, including requests for video consultations to work through design options and costings where there is no project behind them. It is taking us longer than usual to separate a real enquiry from a false one. If your enquiry has been met with more caution than you expected, that is why, and we are sorry for it. We ask genuine clients to bear with us.
If you have arrived here expecting to buy wine, you have been misdirected. We design and build generational pieces that celebrate wood and woodworking, one at a time, for the people who commission them and the people who behold them. You can see that work in our project galleries and on our YouTube channel, RR Creative Studio.
Robert Rolls
Director
22 October 2026.
