Cantilevered timber pegs. Bottles held in open air, perfectly aligned.
Cellar Tech holds the wine in open air. Each peg cantilevers through a back span, which keeps every bottle in perfect alignment while leaving the face of the rack almost entirely clear. There is no cage, no lattice, no frame across the front — just the collection, unobstructed.
It is the most minimal system we build, and the one that gives a cellar the most presence. Every installation is designed for its space: set out on split battens, the pegs can run as a complete cantilevered wall, or the system can be integrated into cabinetry and joinery in smaller runs.
An open face usually costs you bottles. Cellar Tech doesn’t — around 100 bottles per square metre of rack face, the same as a conventional cellar wall, with none of the frame across the front.
Timber is open. Pegs are typically Tasmanian oak, but can be made from any species, with the backing board in any ply veneer — so the system is matched to the room rather than the room to the system.
Designed by Robert Rolls, and unique to Cellar Creations. It has been widely referenced since.
A cantilever has nowhere to hide. Every peg carries its bottle unsupported, so the setting-out has to be exact — get it right and the wine appears to float.
Cellar Creations designs and builds bespoke wine cellars and racking. We do not sell wine, spirits, beer or any other alcohol, and we do not hold a liquor licence.
A third party website is currently publishing a listing under our business name, address and telephone number describing us as a retailer of wine and spirits, with trading hours and a photograph that are not ours, alongside alcohol offered for sale. That listing was not authorised by us and the information in it is false.
We are also receiving a high volume of enquiries that are not genuine, including requests for video consultations to work through design options and costings where there is no project behind them. It is taking us longer than usual to separate a real enquiry from a false one. If your enquiry has been met with more caution than you expected, that is why, and we are sorry for it. We ask genuine clients to bear with us.
If you have arrived here expecting to buy wine, you have been misdirected. We design and build generational pieces that celebrate wood and woodworking, one at a time, for the people who commission them and the people who behold them. You can see that work in our project galleries and on our YouTube channel, RR Creative Studio.
Robert Rolls
Director
22 October 2026.
